In 2009, together with the members of EDINAR (Argentinean Alliance of independent publishers), we decided to launch a promotion strategy, following the “Young independent Germans” : a HotList.
Against the tendentious ranking of the most sold out books published in the newspapers, every member of the collective had to choose one book among her/his new books -the one that she or he saw as the most outstanding, for whatever reason. With all EDINAR publishers, we thus formed a list, promoted at the same time by a group of booksellers from Buenos Aires who arranged a special table dedicated to this list in their bookshops during one month.
In 2010, Argentina was Guest country of Frankfurt Book Fair and the Argentinean National Book Chamber had a spacious booth with a strong presence of local publishing, which did not include many independent publishers. However, the Hotlist had an outstanding exhibition space in this Fair : thanks to a German colleague, curious publisher, philoanarchist, employed by the Fair, we got a well-situated booth and the possibility to exhibit our HotList.
Because a lot of Latin-American publishers cannot travel every year to Frankfurt, we have reminded this adventure and decided to implement it again this year, extended to Spanish-speaking publishers from Latin America, in order to give a better visibility to the vibrant Latin-American independent publishing, in the biggest commercial Book Fair of the World.
This HotList presents a selection of about 40 books published in Peru, Colombia, Argentina, Uruguay, Chile… exhibited in the “Reading Island for Independent Publishers” (Pavilion 4.1) of the Frankfurt Book Fair, thanks to the cooperation of the Kurt Wolff Stiftung, group of German independent publishers.
We hope you will appreciate !
Guido Indij
Argentinean publisher, coordinator of the Spanish-speaking network of the International Alliance of independent publishers